Thai Airways Expands Partnership with Amadeus

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(27/06/24)
 Thai Airways has renewed and expanded its distribution agreement with
Amadeus.

Thanks to the new deal, not only will Amadeus travel sellers in Thailand continue to get access to Thai
Airways’ domestic content, the flag carrier’s website and mobile channels will
also be
upgraded with a more robust booking flow that enables travelers to
switch devices throughout their journey and receive a smoother and
more personalized shopping and travel experience.

“Thai Airways has long been an important and
strategic partner of Amadeus,” said Javier Laforgue, Executive
Vice President, Travel Unit & Managing Director, Asia Pacific,
Amadeus. “We look forward to working hand in hand with
the carrier on its transformation journey and are confident that
our technology will continue to support Thai Airways’ growth
ambitions and enable the carrier to achieve its business goals.”

Thai Airways A350-900. Picture by Steven Howard of TravelNewsAsia.com

The airline has also implemented Amadeus
Travel Ready which enables international travelers to verify
their travel documents such as passports and visas within the online
check-in process, helping to save time at the airport.

In addition, Thai Airways will implement Amadeus Network
Revenue Management to help it boost and optimize network revenue. Leveraging machine learning and
customer choice modelling techniques, the solution enables Thai
Airways to optimise routes, pricing and availability decisions.

Finally, the airline will use the Xchange Payment Platform (XPP)
from Outpayce, Amadeus’ payments business. Through XPP, Thai
Airways can
accept payments globally by connecting to a wide range of
specialist partners, for services like cross-border acquiring,
authentication and fraud management.

“This is a major technology investment and upgrade
for Thai Airways and will provide the building blocks of our
business transformation. We’ll now be able to offer travelers a
more modern and seamless booking experience whether they are
visiting our website or searching for travel via our mobile app,”
said
Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai
Airways. “We are also pleased to continue our content agreements with
Amadeus and look forward to exploring new opportunities. Thai
Airways is confident in its choice of Amadeus as a technology
partner for the decades to come.”

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