Sabre Partners South Korean OTA, InterparkTriple

Dark/Light Mode
(15/04/24)
 Sabre has entered into a strategic technology
partnership with one of South Korea’s largest online travel agencies (OTA), InterparkTriple.

The collaboration aims to leverage Sabre’s Travel
AI microservices, which were co-developed with Google, with
InterparkTriple’s proprietary online travel platform, to provide
users with enhanced functionalities and personalized experiences
powered by artificial intelligence (AI).

Travellers at Gimpo Airport (GMP) in Seoul, South Korea. Picture by Steven Howard of TravelNewsAsia.com

By combining InterparkTriple’s resourceful
start-up mentality with Sabre Travel AI, the companies
aim to co-create solutions that not only enhance the InterparkTriple travel platform but also have the potential to be
scaled and offered to other customers globally.

“We are playing a pivotal role in developing South
Korea into an inbound travel giant through enhanced travel content
and AI technology” said Jun Shin, Head of Travel Business,
InterparkTriple. “So, we’re incredibly excited about the
possibilities this new partnership with Sabre brings. Sabre’s
Travel AI technology aligns perfectly with our commitment to
providing appealing, personalized solutions, so we can give our
users the tailored travel options they want and demand.”

InterparkTriple, which is owned by parent company
Yanolja, was formed through a merger of travel and ticketing
company Interpark and AI-driven travel planning platform Triple.

InterparkTriple has already established a new corporation for its
AI travel business, called Encode AI, and is accelerating the
development of a Korean travel platform aimed at attracting
inbound tourists, with the ambitious goal of helping to draw more
than 50 million visitors into South Korea annually by 2028.

The
new platform supports hyper-personalized Korean travel by creating
customized itineraries through AI, including the development of
travel products that cater to global travellers’ evolving interest
in South Korea, such as destinations and experiences tied to K-pop
and K-dramas.

“There’s more choice in the global travel
marketplace than ever before, and so to be successful, travel
agents need to differentiate themselves,” said Brett Thorstad,
Vice President, Sabre Travel Solutions, Agency Sales and Airline
Distribution, Asia Pacific. “InterparkTriple’s focus on AI to
further personalize offers for travellers is key to their
differentiated approach. We’re delighted that this collaboration
strengthens Sabre’s position as a trusted technology partner for
large global OTAs, while opening up avenues for future innovation
and shared success.”

Latest
exclusive video interviews: 9 HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia;

Standard to Open Residences in Hua Hin and Phuket, Thailand; Video
Interview with Amar Lalvani, Executive Chairman;
9 Exclusive Video Interviews
from ASEAN Tourism Forum
2024
in Vientiane, Laos;


8 NTO Press Conferences from ASEAN Tourism Forum 2024 in
Vientiane, Laos;

13 HD Video Interviews from World Travel
Market 2023 in London, England;

5 HD Video Interviews from APG World Connect 2023 in Monaco, France;

15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye; and

Electric Airport Taxis at Almaty Airport (ALA) in Kazakhstan – HD
Video Interview with CEO.