Overland’s fall-winter 2023 marketing campaign is a charming mix of rustic attract and trendy sophistication, captured by means of the lens of Hunter & Gatti within the scenic backdrop of Jackson, Wyoming. The photographs and movie pay homage to bygone eras whereas remaining firmly rooted within the current.
Overland Fall/Winter 2023 Marketing campaign by Hunter & Gatti
Fashions Francesca Oyeleke and Hannah Holman are adorned in shearling jackets, leather-based ensembles, and motorcycle-inspired boots. Styled by Katie Mossman, the style decisions are a nod to the model’s Western influences, effortlessly merging rugged components with up to date aptitude.
Francesca’s look, as an example, combines a longline coat with white wide-legged trousers and ankle boots, making a harmonious steadiness between basic and present types. In the meantime, Hannah showcases an all-black look, together with a turtleneck, leather-based jacket and matching pants.
The marketing campaign’s magnificence appears to be like, crafted by hair and make-up artist Georgios Tsiogkas, complement the style narrative with understated magnificence. Hunter & Gatti additionally beforehand labored on Brunello Cucinelli’s parfums marketing campaign.
For Overland, the inventive route was steered by Tanell Liptak. Overland’s messaging emphasizes this bond, highlighting how the pure settings have fueled the model’s inventive imaginative and prescient.
