Mavi Takes to Stanfordville for Fall 2023 Marketing campaign – The Fashionisto


Rocking Mavi’s Zach jeans in Mid Brushed Feather Blue, Laurence Coke fronts the mannequin’s fall-winter 2023 advertising marketing campaign. {Photograph}: Lauren Loncar / Mavi

This fall, Mavi descends upon Stanfordville, New York, deciding on the nation attract of Hunns Residence as a result of the backdrop for its 2023 advertising marketing campaign. Model Laurence Coke steps into the limelight, embodying the Mavi man—effortlessly cool and assured. Photographed by Lauren Loncar, Laurence explores the scenic locale.

Mavi Fall/Winter 2023 Advertising marketing campaign

Model Laurence Coke relaxes in Marcus Pure Selvedge jeans for Mavi’s fall-winter 2023 advertising marketing campaign. {Photograph}: Lauren Loncar / Mavi

Mavi introduces twin traces inside its All Blue assortment for the season: Pure Selvedge and Skilled Darkish Tech. The Pure Selvedge line encompasses a traditional aptitude, utilizing mid-weight materials that balances minimal stretch with the breathability of pure cotton.

This materials finds its means into matching jackets and jeans, notably the Loran and Marcus sorts, good for crafting that enduring double denim look.

Laurence Coke sports a jean jacket with Jake jeans for Mavi's fall-winter 2023 campaign.
Laurence Coke sports activities actions a jean jacket with Jake jeans in Skilled Darkish Tech for Mavi’s fall-winter 2023 advertising marketing campaign. {Photograph}: Lauren Loncar / Mavi

Alternatively, the Skilled Darkish Tech line ensures longevity with its fade-resistant denim. These jeans defy shrinkage and color loss, infused with elastane for flexibility and recycled fibers for an eco-conscious contact. The gathering showcases this materials in its iconic Jake and Steve sorts.

Taking the spotlight for Mavi's fall-winter 2023 campaign, Laurence Coke wears Marcus cords.
Taking the spotlight for Mavi’s fall-winter 2023 advertising marketing campaign, Laurence Coke wears Marcus cords. {Photograph}: Lauren Loncar / Mavi

Mavi moreover embraces texture and pattern. The Marcus kind now could be accessible in corduroy, complemented by a Stefan shirt jacket in matching materials. For these looking for a splash of pattern, the Jake kind is available on the market in navy and light-weight grey plaid.

Mavi Fall Winter 2023 Campaign Jeff Charcoal Feather Tweed
Mavi Fall Winter 2023 Campaign Jake Coated Athletic
Mavi Fall Winter 2023 Campaign Jake Moss Luxe Twill
Mavi Fall Winter 2023 Campaign Steve Onyx Supermove
Mavi Fall Winter 2023 Campaign New York Dark Recycled Blue Marcus Rinse Organic Selvedge
Mavi Fall Winter 2023 Campaign Marcus Abbey Stone Supermove 1
Mavi Fall Winter 2023 Campaign Jake Light Grey Plaid
Mavi Fall Winter 2023 Campaign Marcus Abbey Stone Supermove
Mavi Fall Winter 2023 Campaign Marcus Rinse Organic Selvedge 1
Mavi Fall Winter 2023 Campaign Johnny Navy Winter Touch
Mavi Fall Winter 2023 Campaign Mavi London Mid Organic Vintage
Mavi Fall Winter 2023 Campaign Jeff Charcoal Feather Tweed 1

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