In its spring-summer 2024 marketing campaign, Mavi interprets the beautiful backdrop of Malibu’s rugged coast right into a narrative of textures and tones. Right here, mannequin Jegor Venned poses in opposition to serene blue skies and expansive cliffs that function a canvas for denim—the place the natural interplay between the setting and the topic underlines the model’s dedication to pure and recycled fibers.
Mavi Spring/Summer time 2024 Marketing campaign
Mavi’s marketing campaign hints on the informal magnificence synonymous with coastal residing, an aesthetic captured by photographer Katie McCurdy. Moreover, the hues of the setting harmonize with a soothing palette of earth, stone, and sea.
The featured All Blue assortment, which commits to sustainability, resonates with a relaxed sophistication. That includes recycled and pure fibers, the Jake slim and Marcus slim straight denims replicate the model’s dedication to eco-conscious supplies.
Concluding this visible journey, the commercial underscores Mavi’s vision for a spring wardrobe that resonates with the acutely aware trendsetter. With an emphasis on recycled linen and denim washes that evoke a way of the infinite horizon, the gathering gives a method that’s each timeless and forward-thinking.
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