Jung Kook takes heart stage in Calvin Klein’s spring 2024 marketing campaign. The BTS member fashions what the model deems its Informal Icons in a hanging monochromatic aesthetic, punctuating the season’s laid-back sophistication.
Jung Kook for Calvin Klein Spring 2024 Commercial
Staged inside the architectural grandeur of New York’s Grand Central Station, the marketing campaign captures the essence of timeless style by a sequence of visuals which might be as commanding as they’re relaxed.
The commercial, lensed by photographer Mert Alas, contains a sequence of outfits that stability construction with ease, illustrating Calvin Klein’s dedication to redefining casual wear.
The visuals current a grounded and versatile assortment, showcasing key items reminiscent of a boxy, textured short-sleeve button-down shirt. A denim popover shirt and ’90s-inspired straight denims provide a nod to basic Americana, whereas a full-zip leather-based jacket provides a contact of city sophistication.
Every garment, from the luxurious cashmere crewneck sweater to the slim-fit black denims, celebrates the understated icons of casual apparel, reimagined for immediately’s discerning style panorama. The marketing campaign is a sartorial journey by the intersections of consolation and elegance, the place informal doesn’t compromise on affect.
The ditch coat, an everlasting image of transitional dressing, is offered with a up to date outfit, making it a set centerpiece. This choice of items underscores Calvin Klein’s imaginative and prescient for spring—a curation of effortlessly fashionable clothes designed for the rhythm of metropolis life and serene moments.
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