Guess has launched a contemporary denim line referred to as Guess Denims, with British model Iris Law because the model ambassador. Recognized for her edgy model and easy cool, Iris Regulation embodies the essence of this new assortment.
Within the marketing campaign, she is seen rocking a double denim look, that includes a trendy denim shirt paired with matching trousers. Captured by photographer Rafael Pavarotti, Iris exudes a laid-back but stylish vibe in these commercials.
Iris Regulation for Guess Denims Spring 2024 Advert
For magnificence, Syd Hayes works on Iris’ blonde pixie minimize whereas make-up artist Chiao Li Hsu creates a glamorously understated look. This new line is beneath the inventive course of Nicolai Marciano, who brings a contemporary twist to Guess’s traditional denim types.
One in every of this assortment’s standout options is Guess Airwash, an eco-friendly different to the normal stone-washing course of. Developed in collaboration with Jeanologia, Guess Airwash demonstrates the model’s dedication to sustainability.
Guess Denims is the follow-up to the profitable spring marketing campaign featuring Georgina Rodriguez, marking one other milestone within the model’s evolution. The introduction of this new line underscores Guess’s dedication to innovation in each design and environmental duty.
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