IHG Becomes an Official Partner of RB Leipzig Football Club

Dark/Light Mode
(11/08/23)
 IHG has become an official partner of the German football club, RB Leipzig,
for the 2023 – 2024
season.

As part of the multifaceted partnership, IHG’s logo
will be featured on the sleeves of RB Leipzig’s jerseys in the UEFA Champions
League and DFB Pokal games, as well as across digital perimeter display
boards at the Red Bull Arena for the forthcoming Bundesliga
season.

To mark the start of this
new partnership, the IHG & Resorts logo will debut on the arms of
RB Leipzig jersey sleeves for the German DFL-Supercup match
between FC Bayern and RB Leipzig, to be played on Saturday, 12
August at the Allianz Arena in Munich.

IHG has become an official partner of the German football club, RB Leipzig

“With IHG Hotels & Resorts, we have been able to
gain an extremely renowned and globally active partner for RB
Leipzig,” said Matthias Reichwald, CCO RB
Leipzig. “We share a passion for welcoming guests, bringing people
together and creating unique experiences. We are very much looking forward to the partnership, especially because our fans will also
benefit directly.”

With approximately 95 IHG hotels
open across Germany and a further 16 in the pipeline for
opening, travelling football fans will have plenty of options when
deciding where to stay as they follow the progress of RB Leipzig
through DFB Pokal away games.

“There are many
parallels between both organisations, with a shared mutual goal of
hosting loyal fanbases and delivering great hospitality at its
core,” said Mario Maxeiner, IHG’s Managing Director for Northern
Europe. “As a partner for RB Leipzig, we’re now able to join the
team’s side as they aim to take on teams across Germany and Europe
playing the eye-catching football they are known for. I’m very
excited for the season ahead!”

Other sport-related partners of IHG include Major
League Soccer (MLS) in the US, European Professional Club Rugby
(EPCR) and the United States Tennis Association (USTA).