Hailey Bieber Rocks FILA Anniversary Line in New Ad

When one thinks of dynamism married to timeless aptitude, FILA undoubtedly emerges as a chief contender. It’s an ideal match then that Hailey Bieber, mannequin and entrepreneur, takes the reins because the model’s new world ambassador. She additionally fronts the FILA Anniversary marketing campaign that includes up to date appears.

Hailey Bieber for FILA Anniversary Assortment Marketing campaign

This collaboration isn’t a first-time rendezvous; Hailey made her preliminary splash with FILA in a 2022 campaign and adopted it up earlier this year in sporty appears. The multi-year partnership now crystallizes, paving the way in which for Hailey to work her magic on signature sportswear collections as a consequence of launch in fall-winter 2024.

Hailey dons items from FILA’s fiftieth Anniversary F-Field Assortment within the newest marketing campaign. Suppose polo shirts and tracksuits that not solely echo the courts but in addition exude avenue cred. The up to date types combine heritage with modernity.

There are jackets and crewnecks in FILA’s signature purple, white, and navy. The items additionally characteristic whimsical parts like tennis racquet graphics and basic stripes. Sneakers are worn with crew socks for a sporty but informal vibe.

The lens of Renell Medrano captured this vogue advert, styled to perfection by Hailey herself alongside Dani Michele. The country club chic looks effortlessly transition from tennis courts to avenue type. Out there as of right now on FILA.com, the anniversary assortment attracts inspiration from the daring and the attractive—very similar to Hailey.

The supermodel shares, “I admire the model’s Italian heritage and the eras of FILA vogue the place I can proceed to attract inspiration.” Gene Yoon, International Chairman at FILA, rightly notes that Hailey’s “influence on vogue and tradition is plain.”