Get Lost in the Fashion Fantasy

Ferragamo’s pre-fall 2024 marketing campaign fuses artwork, historical past, and vogue captured by means of the lens of Harley Weir. In a hanging juxtaposition, fashions Aymeline Valade and Awar Odhiang exude magnificence in opposition to an ethereal backdrop of sand-sculpted Italian sculptures, epitomizing artistic Director Maximilian Davis’s imaginative and prescient for this assortment

It’s a season that celebrates the transition from sun-drenched days to enchanting evenings by the ocean. The luxury label’s marketing campaign presents a narrative of fantasy assembly actuality, the place signature Ferragamo magnificence encounters the carefree essence of summer time.

Ferragamo Pre-Fall 2024 Marketing campaign

Weir’s images captures each the tangible and the otherworldly. Every picture within the marketing campaign is an ode to summer time’s versatile narrative, that includes ensembles that talk to each ease and vivacity. It’s a pure development from the spring collection impressed by the Caribbean.

Taking middle stage are the fluid kaftan attire and form-fitting swimsuits, providing an embodiment of easy sophistication. The marketing campaign’s gentle and unrestrictive outerwear invitations a breeze on heat summer time evenings.

Ferragamo’s historical roots are elegantly woven into the trendy cloth with raffia, which is a trademark of the model’s early designs. The equipment get reimagined with leather-lined particulars on modern consumers and cut-out totes.

In a nod to the previous, Lucio Venna’s iconic Twenties paintings for Ferragamo enriches choose items, making a dialogue between the model’s heritage and its forward-looking designs. The reinvention of the Ferragamo ballerina, alongside the stylish slip-on loafers, underscores the gathering’s timeless attract.