With its new Core Values marketing campaign, Louis Vuitton brings star energy, that includes tennis icons Roger Federer and Rafael Nadal. Photographer Annie Leibovitz captures the 2 legends on an epic ascent in Italy’s Dolomites.
Roger Federer & Rafael Nadal for Louis Vuitton
Wearing purposeful apparel excellent for the snowy climb, Federer and Nadal embody journey and resilience. Their prominently featured Louis Vuitton Christopher MM Monogram Eclipse baggage convey the French brand’s signature style into view.
The Core Values advertisement emphasizes the particular bond between Federer and Nadal. Louis Vuitton presents them as former fierce rivals who’ve turn out to be companions, embarking on a journey to new heights.
The gorgeous visuals, with the majestic Dolomites as a backdrop, emphasize camaraderie and mutual respect. Leibovitz’s lens captures the willpower and pioneering spirit which have outlined each athletes’ careers, translating it into a strong narrative of perseverance and triumph.
A video accompanies the marketing campaign, providing a deeper look into Federer and Nadal’s relentless pursuit of excellence and shared values. It promotes Louis Vuitton’s luxurious merchandise whereas resonating with a message of striving for greatness, making it a compelling story of aspiration and achievement.
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