Great news for deal-seeking shoppers: Amazon Prime Day is here once more. The annual two-day savings event includes the retailer’s best deals of the year, with sales on everything from luggage and electronics to home goods and shoes. This year, Prime Day will commence on Tuesday, July 16, and run through Wednesday, July 17. Whether you’ve got a wish list ready or are new to the retail giant’s mega-deals, we’ve put together a quick rundown of everything you need to know to make the most of this July’s Amazon sale—including editor-recommended favorites to consider adding to your travel gear haul. Keep scrolling for a complete breakdown of Prime Day and our top picks of the best deals for travelers to shop now.
For even more Prime Day sales, head to Traveler‘s Amazon Storefront.
FAQ:
What is Prime Day?
In case you’ve been blissfully unaware of the shopping mayhem that is Amazon Prime Day, let’s get you up to speed: Amazon Prime Day is an annual 48-hour event in which Amazon discounts thousands of products across every single category. Usually the savings event happens once a year in July, but for the past two years, Amazon has offered a similar two-day sale in October, giving eager shoppers a second chance to save. Tech and home sales tend to be the most popular during these events—and amount to the biggest savings—but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and family travel essentials.
When is Prime Day 2024?
Amazon Prime Day begins on Tuesday, July 16, and will run through Wednesday, July 17. The best deals won’t last long, so if you see something you really want on sale, don’t hesitate to add it to your cart.
Do I have to be a member to participate?
Yes, you do have to be an Amazon Prime member to take advantage of these deals. Membership costs $14.99 per month or $139 per year (college students get a discounted rate), but you can sign up for a free 30-day trial here to try it out without committing to a full year. If you do keep your Prime membership account, you’ll have access to same-day, one-day, and two-day shipping on millions of products, two-hour grocery delivery via Whole Foods, Prime’s Try Before You Buy program, and more.
What sales can I shop?
During Prime Day, you’ll find a variety of can’t-miss sales: Lightning Deals, which only run for a few hours; Deals of the Day, which run for one specific day; and Best Deals, which extend beyond the two-day sale. Shoppers will find deals on Amazon devices, as well as discounts across all categories, including luggage, clothing and shoes, tech accessories, outdoor gear, beauty products, home goods, and more. There’s also discounts on big ticket items that travelers love, like noise-canceling headphones, e-readers, wearable tech, suitcase sets, and backpacks.
Need more shopping inspo? Check out the Amazon essentials our editors swear by:
What did Traveler readers purchase most last Prime Day?
Below, we’ve rounded up some of the most-purchased products our readers bought during Amazon’s last few big sales via our recommendations. As always, tech essentials—especially noise-canceling headphones and Apple AirPods—were popular; camping gear, portable steamers, and in-flight accessories were also among the most-purchased items.
What are the best Prime Day deals to shop now?
We’re eyeing discounts on some of our favorite travel accessories, like Bagsmart’s hanging toiletry bag, Mzoo’s contoured sleep mask, and Beats Studio Pro noise-canceling headphones. For your camping or beach trips this summer, snag a discounted portable fan, waterproof speaker, or insulated cooler. We’re also excited about deals on luggage from Samsonite and American Tourister, as well as smart watches from Google and Oura Rings. Among the top deals is also the viral Shark Flexstyle Air Drying and Styling System, which is currently discounted to $238 (normally $300).
This article has been updated with new information since its original publish date.