Saint Laurent delves proper right into a mystique wrapped in inky hues this fall, mirroring its current perfume marketing campaign that had Austin Butler captivatingly robed within the an identical shade. On the helm, inventive director Anthony Vaccarello crafts a compelling narrative that skirts the sides of gendered trend. This assortment unveils a romantic imaginative and prescient, eschewing rigid menswear tropes and introducing fluidity in sort and materials.
Saint Laurent Fall 2023 Advertising and marketing marketing campaign
Gray Sorrenti, the eye behind the lens, captures Anson Boon, Dominic Fike, and Steve Lacy in portraits grounded in conventional parts however solely trendy. Anson Boon, primarily acknowledged for his work in film, brings a refined drama to his physique. Dominic Fike, a popularity inseparable from indie pop and hip-hop circles, lends an advanced edge collectively together with his pure curls on show. Closing nevertheless not least, Steve Lacy, a genre-defying musician and producer, supplies depth to the gathering’s presentation.
A tableau of monochrome splendor varieties the backdrop as Anson, Dominic, and Steve uncover themselves in harmony with the gathering’s defining choices. Outsized bows are a robust motif, draped over key gadgets ranging from a daring silk halter prime to impeccable black tailoring. Every bit whispers an invitation to rethink masculinity’s sartorial syntax, offering an elusive mixture of nostalgia and novelty that solely Saint Laurent would possibly so artfully conceive.
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