CWT Expands Access to Finnair NDC Content in Finland and the Nordics

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(17/04/24)
 When Finnair
removed its last remaining domestic itineraries from EDIFACT
distribution in February 2024, more than 90% of CWT’s
customers in Finland were already booking that content via
NDC-enabled connections using the Amadeus Cytric online booking
tool (OBT), as well as through travel counselor-assisted channels
such as phone, email, and messaging.

CWT is now further expanding its
NDC coverage in the Nordics with additional routes,
airlines, and points-of-sale to be added over the next three months.

Finnair A350-900 reg: OH-LWD. Picture by Steven Howard of TravelNewsAsia.com

“Our successful deployment of
NDC with CWT in Finland marks a significant milestone on our path
of distribution transformation,” said Jenni Suomela, Vice President
Global Sales and Channel Management, Finnair. “The strong
collaboration with our partners at CWT and Amadeus made it
possible to complete this roll-out swiftly, ensuring seamless
access to our services. We’re excited to make further progress on
this distribution transformation to enable us to provide more
personalized and dynamic content and to meet our joint customers’
needs and expectations. The recently launched new product PrioFlex,
only available through modern channels, is a great example of
this.”

The Finnair implementation is the
latest milestone on CWT’s roadmap to provide clients with NDC
content, which now includes the Cytric, Concur, Serko, and
GetThere OBTs, with content being sourced via Amadeus, Sabre and
Travelfusion.

CWT will build on that momentum through 2024, with NDC deployments for more airlines and markets in the
pipeline.

“What we’ve achieved in Finland exemplifies how NDC can be
deployed quickly, at scale, and without disruption to customers,”
said Erik Magnuson, CWT’s Vice President of Product Management,
Travel Content & Connectivity. “This was the result of meticulous
planning and swift technology development by our teams, as well as
our close collaboration with Amadeus and Finnair. We are now using
this as a blueprint to expand our NDC capabilities with other
airlines around the world.”

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