Pop-ups are, once again, big business, and Mytheresa is launching its first seasonal boutique with a calendar of immersive events (floral arranging, designer appearances), and exclusive travel collections with Dolce & Gabbana, Versace, Zimmermann, and Toteme. A similar concept has taken shape at Curio in Bridgehampton, which has a schedule filled with runway shows, celebrity book signings, and charity events, and a curated edit from brands that suit the Hamptons lifestyle: Eres, Isabel Marant, Brandon Maxwell, Sylvia Tcherassi, and Michael Kors, among others.
Some of the fashion industry’s favorite hangouts also have retail elements: Givenchy will be at Topping Rose House, Milly has a pop-up at The Surf Lodge, Theory has a linen edit at Gurney’s, and Lingua Franca will be open at The Crow’s Nest. Other newcomers include Derek Lam 10 Crosby, Simkhai, Diptyque, and Zegna which will have an exclusive capsule collection with MR PORTER.
A thriving wellness scene
It goes without saying that goop-like wellness routines are commonplace in the Hamptons, and this season, there are various new additions to try out. At Topping Rose House, the ness has popped up with its unique trampoline-based fitness method; DanceBody has popped up once again; and fitness pioneer Tracy Anderson is hosting two week-long programs in her Sag Harbor studio. Popular classes from NYC will also be open, including SLT, New York Pilates, Barry’s, and SoulCycle.
If you’re more inclined to visit a spa, look no further than Shou Sugi Ban House, where you’ll feel instantly rejuvenated upon entering the serene grounds. Here you can experience a range of detoxifying treatments, like lymphatic drainage and a menu of “healing arts” experiences, including vibrational sound treatments and tea ceremonies with customized elixirs.
Gurney’s also has the sprawling Seawater Spa that was recently renovated and is complete with a vast saltwater pool. This season, the beachfront spa will have a host of partner brands on site, including Clean Market, which will offer NutriDrip IVs and oxygen treatments (sure to cure many a hangover) and a dedicated spa treatment menu with Alo Yoga’s skin care line.
Popular New York acupuncture brand, ORA will also be doing home calls in the Hamptons for the season, offering acupuncture facials, massages, and treatments rooted in traditional Chinese medicine.