Samsung phone branding may expand beyond the Galaxy

Branding is usually a highly effective, straightforward method to rapidly talk sure expectations to your prospects, which is precisely why it’s a software so many corporations reap the benefits of. Have a look at resorts, for instance: Waldorf Astoria and DoubleTree could each be Hilton manufacturers, however while you’re reserving a room on the former you’ve a really totally different sense of the standard of lodging and the bills concerned.  We see the exact same factor with smartphones, like how Honor began out as Huawei’s price range model. Now a brand new report means that Samsung may very well be enthusiastic about shaking up its personal product choices with the introduction of some new branding.

Proper now, “Galaxy” is the secret for all issues Samsung and cell, whether or not we’re speaking telephones, tablets, or wearables. And whereas the corporate does use branding to distinguish between premium and price range lineups, like we see with the Galaxy S and Galaxy A sequence (and even Galaxy M), these are all nonetheless Galaxy telephones. Based on South Korea’s E-Today, Samsung could also be trying to additional distinguish its highest-end cell gear by positioning it below an all-new model (by way of 9to5Google).

The thought makes sufficient sense, particularly for a Samsung that’s making an attempt to compete on extra of an excellent taking part in discipline with Apple. Apple does have its iPhone SE, however even that doesn’t appear to register with shoppers as a lower-quality, “low cost” cellphone, whereas Samsung’s most budget-oriented choices, as compared, make much more sacrifices to maintain costs down — and consequently, affiliate the “Galaxy” title with lower-end gadgets.

As for what branding Samsung may go together with right here we haven’t heard something but in particular, however firm execs have publicly expressed normal assist for brand spanking new branding previously, making this really feel just like the form of rumor we may very well see pan out. Would a Galaxy S nonetheless really feel like a Galaxy S by a unique title? Or may Samsung perhaps change up its branding on the opposite finish, reserving Galaxy for its greatest stuff? It’s actually a reputation that has a little bit of weight to it — there’s not a lot greater than a galaxy.

What title ought to Samsung take into account for some future smartphones? We wish to hear your greatest concepts within the feedback.